THE BIG BEANZ COUNT LIVESTREAM
The internet said there’s roughly 465 beans in 1 tin of Heinz Beanz. This conversation reached TikTok. Creator, @brookehwr put this to a test and and everyone was hooked!
Heinz UK responded and doubled tapped on this viral story. We turned it into a big occasion to celebrate Veganuary. Heinz’ audience already love the product and the are well engaged with our content that featured lots and lot of beanz. So, we created a TikTok livestream to give people what they wanted to know and more.
ROLE
Art director, lead creative.
The internet said there’s roughly 465 beans in 1 tin of Heinz Beanz. This conversation reached TikTok. Creator, @brookehwr put this to a test and and everyone was hooked!
Heinz UK responded and doubled tapped on this viral story. We turned it into a big occasion to celebrate Veganuary. Heinz’ audience already love the product and the are well engaged with our content that featured lots and lot of beanz. So, we created a TikTok livestream to give people what they wanted to know and more.
ROLE
Art director, lead creative.
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