CHRISTMAS DINNER BIG SOUP (JOHN LEWIS PARODY)
THE BRIEF
Global supply chain issues meant that food shortages threatened to ruin festive cheer, a Christmas miracle was needed. With Brits facing the prospect of an empty Christmas table, the brand served up Heinz Christmas Dinner Big Soup: a chunky, thick soup that featured every festive trimming – from turkey to pigs-in-blankets, stuffing to sprouts.
THE IDEA
The challenge was to get the nation talking about a festive product with a tin can budget, at a time when UK retailers were spending millions on advertising. The agency built buzz for Christmas Dinner Big Soup on social to quickly sell out the limited edition cans and maintained the hype through smart activations, such as hijacking the launch of the John Lewis Christmas ad with a hilarious TikTok parody. (Words from The Drum)
ROLE
Art director, lead creative.
THE BRIEF
Global supply chain issues meant that food shortages threatened to ruin festive cheer, a Christmas miracle was needed. With Brits facing the prospect of an empty Christmas table, the brand served up Heinz Christmas Dinner Big Soup: a chunky, thick soup that featured every festive trimming – from turkey to pigs-in-blankets, stuffing to sprouts.
THE IDEA
The challenge was to get the nation talking about a festive product with a tin can budget, at a time when UK retailers were spending millions on advertising. The agency built buzz for Christmas Dinner Big Soup on social to quickly sell out the limited edition cans and maintained the hype through smart activations, such as hijacking the launch of the John Lewis Christmas ad with a hilarious TikTok parody. (Words from The Drum)
ROLE
Art director, lead creative.
AWARDS
Winner
2022 - The Drum Social Media Award
Winner
2022 - The Marketing Week Best Consumer Goods Campaign
Winner
2022 - The Marketing Week Best Brand PR & Storytelling
Finalist
2022 - FMCG Marketing
communications campaign of the year at the PR Moments award
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