CYBER WEEK 2023
The challenge for Cyber Week 2023 was to inspire and guide our audience to spend responsibly during Cyber Week, on an occasion that is associated with overconsumption and stress.
The approach was to get shoppers who feel overwhelmed by the amount of deals and don’t want to buy products they don’t need to start their Cyber Week shopping, by being as mindful as possible through engaging with Zalando’s content that helps them secure products they’ve had their eyes on, early and stress-free.
ROLE
Creative director.
The challenge for Cyber Week 2023 was to inspire and guide our audience to spend responsibly during Cyber Week, on an occasion that is associated with overconsumption and stress.
The approach was to get shoppers who feel overwhelmed by the amount of deals and don’t want to buy products they don’t need to start their Cyber Week shopping, by being as mindful as possible through engaging with Zalando’s content that helps them secure products they’ve had their eyes on, early and stress-free.
ROLE
Creative director.
SOCIAL ASSETS
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