LULULEMON BRAND LAUNCH
Zalando & lululemon partner up to pull you out of your mindless morning doom scrolling by providing you easy and accessible activities for whoever & wherever you are. The challenge was to ignite the inner flame of making a change, being active and starting a new routine. As well as creating visibility and awareness for lululemon launch on Zalando for customers and potential new customers, consequently driving credibility for Zalando Sports Category by using lululemon as a vehicle.
INSIGHT
There’s no secret that the first thing we do when we wake up is unlock our phones, pull up our social media and start scrolling. so what did we do? produce assets that ignited a movement around movement.
ROLE
Creative director.
Zalando & lululemon partner up to pull you out of your mindless morning doom scrolling by providing you easy and accessible activities for whoever & wherever you are. The challenge was to ignite the inner flame of making a change, being active and starting a new routine. As well as creating visibility and awareness for lululemon launch on Zalando for customers and potential new customers, consequently driving credibility for Zalando Sports Category by using lululemon as a vehicle.
INSIGHT
There’s no secret that the first thing we do when we wake up is unlock our phones, pull up our social media and start scrolling. so what did we do? produce assets that ignited a movement around movement.
ROLE
Creative director.
SOCIAL ASSETS
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